Employer Guide to Hiring & Retaining Experienced Registered Nurses

The RN hiring landscape is more competitive than ever. In June 2025, market rates continue to climb, and clinicians are demanding more β€” not just in pay, but in flexibility and transparency. This guide helps you benchmark RN salaries, stay competitive, and attract top talent.

πŸ’΅ 2025 RN Salary Benchmarks

Note: Salaries vary significantly based on location, specialty, and shift type.

πŸ“ Top Paying States for RNs in 2025
⚠️ Why RN Salaries Are Still Rising
  • Ongoing staffing shortages β€” especially in critical care and med-surg
  • Burnout & attrition post-COVID still reshaping workforce dynamics
  • Increased gig/travel opportunities pushing nurses toward higher flexibility/pay options
  • State mandates on ratios (e.g., CA, MA) driving up base rates
πŸ“Š DirectShifts Platform Data (Q2 2025)
  • Jobs with transparent pay get 3.6x more applicants
  • Offering a sign-on bonus speeds up hiring by 29%
  • Roles with custom shift options retain hires 2x longer
  • Average time-to-fill for RN roles: 12–18 days with optimized listings
βœ… What Employers Should Do Now
  • Reassess compensation bands β€” June 2025 data shows rising candidate expectations
  • Lead with transparency β€” clearly list pay, bonuses, benefits, and shift structure
  • Emphasize flexibility β€” nights, weekends, and block shifts are now negotiation points
  • Use data to hire smarter β€” platforms like DirectShifts reduce guesswork with real-time trends

Want help benchmarking salaries in your region or specialty?
Let us show you how to optimize your RN hiring strategy β€” powered by DirectShifts data from thousands of active roles.

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