In Episode 2 of The Healthcare Business Playbook (THBP), host Sai Kumar Thumuluru (Founder & CEO of DirectShifts) sits down with Dr. Lyle Berkowitz, a primary care physician, informatics expert, and the Founder & CEO of KeyCare.

Dr. Berkowitz shares his fascinating journey from biomedical engineering to becoming a "Doctorpreneur." They discuss his early days implementing Electronic Medical Records (EMRs) in the 90s, his philosophy of being a "lazy doctor" (driven by efficiency), and the founding of Healthfinch.

The conversation dives deep into his latest venture, KeyCare, the nation’s first virtual care company built directly on the Epic platform. Dr. Berkowitz offers invaluable advice for physicians looking to balance clinical practice with entrepreneurship, the importance of "execution over ideas," and his vision for AI as a companion in the future of healthcare.

In this episode, you’ll learn:

• How to leverage outside interests to build a unique medical career.
• The story behind building KeyCare on the Epic ecosystem.
• Why "product-market fit" is crucial for health tech startups.
• The future of virtualists and creating "concierge care for the masses."

About the Guest: Dr. Lyle Berkowitz is a primary care physician, digital health expert, and serial entrepreneur. He is the CEO of KeyCare and previously served as Chief Medical Officer at MDLIVE and Founder/Chairman of Healthfinch. He has been listed as one of HealthLeaders’ "Twenty People Who Make Healthcare Better."