Reducing Reliance on Travel Nurses through Community-Focused Recruitment and Marketing. The current state of the healthcare labor market puts hospitals and health systems in a precarious situation. On the one hand, health systems and hospitals want to reduce their reliance on travel nursing labor in favor of permanent hires.

Despite the fact that technology has made our lives easier, one area it appears we have not optimized is healthcare. Currently there is a staffing shortage in hospitals in the United States, particularly in the nursing profession. This shortage has been exacerbated by the COVID-19 pandemic, which has led to increased demand for healthcare services and increased burnout among healthcare workers.

It's a future that's been predicted for over a decade, but the past few years have proved its dimensionality and importance in our daily lives. Only 15% of Americans with disabilities are able to use digital technology. In fact, it is estimated that in 2023, 52% of devices will be digital. The digital world is the future ecosystem of healthcare. Its potential to transform how we live, and work has been underestimated for years.

The healthcare community is recognizing the power of nurses, and they are aspiring to new heights. Medical schools are producing more graduates qualified to practice nursing, but they often do not stay in the field of nursing. In 2003, U.S. News & World Report recognized that a shortage of trained nurses existed across all specialties and subspecialties, including critical care and pediatrics.

Nursing shortages are usually defined and measured in relation to a country's historical workforce, resources, and estimates of demand for health services. Deficiency can be further described in the definition of absolute and relative terms. An absolute shortage is when qualified people are not available for a specific job vacancy.

The current workforce is made up of Boomers (194-1956), Generation X (1965-1980), Millennials (1981-1996), and Generation Z (1996-2020). Boomers are leaving the workforce or about to, especially in light of the great resignation that is most commonly reflected in early retirement. Generation Z is only recently entering the workforce, as the early group is recent college graduates.